Walmart gets small
Wal-mart has announced that they will reduce packaging size for the environment:
As part of its environmental push, Wal-Mart has asked its suppliers to cut back on the amount of packaging used in its Wal-Mart and Sam’s Club stores.
Kistler, who is helping to lead Wal-Mart’s effort to cut down on packaging, knows the retailer’s new view does not sit well with marketers, who for years have followed the idea: “If it is massive, you win.”
Marketers have used oversized boxes and big displays to try to make their product stand out from the gaggle of competitors that peer out at shoppers from store shelves.
Now, Wal-Mart wants suppliers to think small. Their ability to do future business with the retailer could depend on it.
I like to think they were inspired by Smallist. Of course, I also like to think I’m a billionaire astronaut.
April 20th, 2007 at 10:56 am
Then you are one! Or at least, you will be! Secret!
April 20th, 2007 at 11:36 am
not sure if you are getting too much RSS traffic, but for those of us that prefer RSS feeds, it’d be cool to have the full post in the feed, rather than having to click through.
usually, if a post is interesting enough, i’ll click through anyways (and then you get ad revenue), but if I can’t read the whole thing, I usually give up on the feed altogether. If you need a way to monetize your feeds I’d look to feedburner.com
April 20th, 2007 at 11:45 am
Done and done.