Chevy’s other two concepts
Remember the Chevy Trax from last week? The other two cars are out. So now alongside “Trax”, we have “Beat” and “Groove”. Get it? They’re all terms that the young people use to refer to their rock and roll. Either that, or they’re terms you use when your car gets stuck in a rut.
The Beat is inspired by the racing cars in movies like “The Fast and the Furious.” Why you’d name a racing car “beat”, I don’t know. The interior designer, presumably under physical threat from the PR team, says “The sound system and the pop-up juke box will always make you the life of the party.”
The Groove’s press release likens the car to a helmet, so I can only assume they’re aiming for the special ed market. It goes on: “Chevrolet Groove concept is contemporary and funky, but evokes classic Chevrolet heritage design cues like an upright windshield and prominent fender flares that give the Groove a strong, sturdy stance reminiscent of a retro hot rod.” Maybe it’s me, but don’t upright windshields and fender flares also lower your efficiency? If you want something with shitty mileage, can’t you go with Chevy’s standard offerings?
But most irritating to a Smallist should be this quote from the designer: “I wanted to get out of the mini vehicles stereotype that is characterized by a weak, insecure and ‘cute’ appearance, so that consumers can feel safe just by looking at the vehicle.”
Ugh. People buy small cars because they’re small, not because they look big. Does a Cooper look insecure? I don’t think so.
For good measure, here’s the Trax info.
