Is Trax the Chevy equivalent of the Zune?
Chevy wants to compete with Daimler Chrysler’s Smart cars, set to debut in the states in 2008. So they’re testing the waters with a trio of minicar designs, starting with the Trax. There will be two other designs, and to cheese things up a bit more, they’re going to have the young people vote for their favorite model… wait for it… online! GM is getting down with Generation Y! It’s like American Idol meets MySpace or something!
Still, I eagerly await the other two contestants. I want Chevy to make a great small car. The US needs small cars, and they need a hit. But this just seems hopelessly half-assed, like those commercials with Ronald McDonald snowboarding. Chevy, change comes from within. You don’t need a PR campaign, you need an 80’s movie montage.
The Smart car (above) is much cuter, and gives me the sort of product lust normally associated with Apple stuff. At 40mpg, the fuel economy is still a little ho-hum. But perhaps their focus on the product life cycle makes up for it, in the grand scheme of things.
April 4th, 2007 at 9:20 am
[…] the Chevy Trax from last week? The other two cars are out. So now alongside “Trax”, we have […]