Smaller portion sizes
Remember how I mentioned a press release a few weeks ago, about TGI Fridays serving smaller portioned meals? Well the NY Times has a great article on the subject of restaurant and fast food portions which covers this point. It also covers the short cappuccino. All of which makes me think maybe I’m onto something here. There’s also a little on the Big Gulp:
Then, in the mid-1970s, a Coke representative tried to sell 7-Eleven on the idea of a 32-ounce cup for its struggling fountain-drink business. Dennis Potts, a midlevel manager at 7-Eleven at the time, said he thought the cups were “absolutely insane” because they were so big, but he accepted two free cases and gave them to a store to try.
The next Monday, the franchisee called, asking for more cups. The Big Gulp was born. The 32-ounce drink cost the same as a 16-ounce bottle of soda, then about 40 cents.
A great read. And the article references a book I’ll have to get for myself, Fat Land
